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Myrtle BeachWednesday, November 11

Myrtle Beach council gives first approval to alley swaps for a $90 million Margaritaville resort

The 5AM Socastee teamFrom today’s edition · 1 min read · 4 sources

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If you've wondered what's coming to North Ocean Boulevard next to the Atlantica Resort, it's a Margaritaville. Myrtle Beach City Council approved the first reading Tuesday of an ordinance to abandon seven city alleys, which WBTW says had been holding up developers. A second and final vote is set for next Tuesday, Nov. 17.

The Margaritaville resort by the numbers

$90 million
in construction cost
296
hotel rooms
350
local construction jobs, at least
200
full-time jobs once it opens, at least

Sources: Myrtle Beach Sun News, WMBF, Post and Courier, WBTW

WMBF says the resort would replace the former Chesterfield Inn with a pool complex, a lazy river and a conference center built for weddings. Post and Courier reports a 188-foot tower on 406,206 square feet.

  • Second-row alleys: developer pays the city $286,000
  • Oceanfront alleys: 1% of construction cost for one, $40,000 for the other
  • Boardwalk: expanded from Plyler Park to 16th Avenue North
  • Public day passes planned when occupancy allows

Council's second vote comes next Tuesday, with construction hoped for in December

  1. Nov. 10Council approves the first reading of the alley ordinance
  2. Nov. 17Council plans to meet to approve a second reading
  3. Dec. 2026Developers hope to start construction
  4. Q1 2029The resort is expected to open

Sources: Myrtle Beach Sun News, WBTW, WMBF, Post and Courier

Sources: Myrtle Beach Sun News, WBTW, WMBF, Post and Courier

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